MXT Emerges
Through the use of the Fit Body coaches I was introduced to the world of other fitness marketers and business coaches. I be-friended these guys and invested in some of their products. What I was learning with each course excited me so much more each and every day.
These weren’t sly marketing tactics; these were systems to make sure that the experiences my members received were the best in the Richmond area.
There truly is something to be said about succeeding through your own personal growth.
As I became better, my coaching become better, my clients became better and results, both in and out of the gym were rapidly increasing.
My members were (and still are) so excited to come into the gym each and every day to work on getting results!
My passion and excitement continued to develop as I got louder and more rambunctious during the workouts.
Somewhere along the way, the coined phrase “Mayhem” was born.
I was leading the charge of “Unleashing the Mayhem,” as our members got more fierce with their workouts.
The boot camp model was changing in some regard.
As we were able to bring in new equipment our classes evolved from your typical cardiovascular and body weight exercises into more traditional lifting and cross training with sports applied plyometrics, speed and agility movements.
I knew we were heading into a whole new dimension and that the Fit Body Boot Camp model was no longer needed after a year operating with the assumed name.
I remember being on vacation down in Shallotte NC with my family for the 4th of July when my new plans were being created.
What we needed first was a new name for our gym.
I sent many of my most loyal members a message to cast their vote on some names that I had come up with.
The name that won hands down was Mayhem Fitness & Cross Training.
“After all”, said one member, “You ARE Mayhem!”
And so, without even a debate, Fit Body Boot Camp became known as Mayhem Fitness & Cross Training (MXT).
What we needed now was a new Logo.
Oh, this is truly a FUNNY process.
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