Legacy Of Mayhem - Part 4

The Bear

For one reason or another, I have always been very partial to the Bear as a trademark and representative to various sports teams and childhood memories.

In fact, my first team I ever picked as my favorite were the Chicago Bears (I was born into a UNC Tarheel family which is truly my first favorite team :D)

I decided to do a google search on animals and find out if they represented any meaning. I was ecstatic to learn that the Bear represents Strength and Adaptability.

How perfect is that?

As our members adapt to the training, they get faster, leaner and STRONGER!

The Bear was most definitely to be used in our Logo.

I also wanted MXT (standing for Mayhem Cross Training) to be used in some way.

I was working with someone to help design a new website (which never got produced) and they found a design artist to work on our logo.

Knowing we wanted a Bear and MXT to be used they sent us this first draft.

Ok, not horrible right. In fact the black and yellow was a nice Boston Bruins kind of theme but wasn’t anything of what I was looking for.

So I submitted my objection - “I would like for the Bear to be more aggressive. Lets scrap the red one altogether.”

And here is what I received next...

Well, the friendly polar bear now has his teeth showing and the black and yellow, he’s a bit more fierce, still not the image I’m going for though.

I want a little more chaos to be represented, maybe claws out, coming at you.

In which we then received...

Ohhhhhh, yeahhhh. Now I am digging this!

But, I don’t really like the yellow... and the red, well... I had to ask my members...

“Does that look like blood to you?”

A little too vicious maybe.

So, I had to write back, “I love the design, can it come in maybe Blue?” (which just happens to be my favorite color :D)

Their reply... Something like this?

Now we’re in business!

I sent these to my members to cast their vote for their absolute favorite.

It was a toss up between the top and middle.

And after some final editing we received our new logo...

Don’t you just LOVE it!!